New York

Boyfriend + New England, A Tryst: THE HAMPTONS

the blogger boyfriend kyle hjelmeseth new england fashion stephanie liu

As the business of being the boyfriend of a blogger goes, I think Stephanie and I are entering a golden era. Stephanie has always been a dreamer, but I think she been growing more and more adventurous, under my bad influence, and we’ve turned quite a few normal trips into excuses for photo-shoots. This connection between dream and making it a reality found it’s high-gear, and in that lane she turned my obsession with the idea of a preppy life and my over-use of the idea of “The Hamptons,” into a turbo six-day New England road-trip extravaganza.

5 cities…East Hampton, NY, Newport, RI, Martha’s Vineyard, Falmouth, MA and Boston…in 5 days. And we did it…and we came back broken and exhausted, but I also came back with a new dream in my heart…



Outfitted for Combat: NYFW

…and so I make my way back to the arena where I was first baptized in couture…Fashion Week.



Five years ago I made my first round to Miami Fashion Week in the summer of 2009, and then New York Fashion Week in the following fall. They were night and day to each other, Miami being this week long retreat of designers, press and South Beach party-goers to New York’s high-fashion, high-fuel gauntlet of shows. These experiences are what made me hunger for the imagination of design, and the beauty of presentation…I just so luckily happen to be The Blogger Boyfriend, and when Stephanie went on assignment, so did I go with her…and I went outfitted for the fashionable urban jungle. Meow. (more…)

Virtual Job Fair – Become a Fashion Merchandiser


So, I took a hiatus from blogging because I got a job…an incredible job working in my favorite field, fashion, for an incredible company…Chloe + Isabel (see awesome photo above). c+i is one of fashion’s hottest start ups to hit the US, and has been featured all over Vogue, Glamour, Tech Crunch, Business Insider and more.

Join the virtual job fair <HERE> and get your questions answered today.

Become a Merchandiser with Chloe and Isabel & enjoy the following benefits:

  • 30% commission on all jewelry sales
  • Free jewelry
  • Exclusive special promotions, discounts & incentives
  • A personalized mentor to help guide you to success
  • An opportunity to be your own boss in the fashion industry!

If you are someone you know LOVES fashion and is looking to earn some extra cash, leave me a comment below or Private Message me via the Virtual Facebook Job Fair today!

Apply  to be a Merchandiser now:

and indicate Referrer: Kyle Hjelmeseth – I will review your app and you will be contacted if you meet the qualifications we are looking for in this exclusive opportunity!

BAM image for blog

Check out some of my favorite images of our merchandiser below:

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Left…err, Right Coast Fashion

…that doesn’t sound right, does it?

You may have noticed a minor change to Left Coast Fashion this morning…

Don’t worry (I can hear some of you screaming), we’ll be back soon.

I’m taking a much needed vacation from the warmth of California to where seasons actually occur, and what better place than New York City?

It has been a couple years, but I’m glad to be back. During my time here I’ll be seeing the sights I never have, spending time with great friends and meeting incredible people I only know through the internets. My big hope is that this trip spurs many, many moments of reflection that will help light my way forward.

If you are in/around NYC and would like to meet up, or if you have suggestions on what I should be doing while here, please don’t hesitate to comment or drop me an email.

Make sure to follow me:

In the mean time, posts will be sporadic.

– Coug

Question of the Week

If you had two WHOLE weeks to do whatever the heck you wanted in the Big Apple (New York City), what would you do?

– Cougar

Spring 2013 Trends from New York Fashion Week

Prognosticating style trends for Spring/Summer 2013 in the middle of New York Fashion Week is a rather unscientific process of trying to absorb endless parades of models, while taking mental snapshots as each saunters by. There are hundreds of designers showing, and the flashier fads always rise to the top of the heap. All of which is to say, it’s not easy.

The job is made all the more difficult when trying to determine which pieces from the runway will catch on with the fashion-forward crowd. Will tastemakers wear all white next summer? Will they take a shine to leather harnesses? The designers showing their fashions on the catwalk for next spring are betting on it.

Here’s a look at some of the biggest themes emerging on the runways across New York — and trends you might just see in stores next spring.


Marc Jacobs received the most attention this week for his Sept. 10 show of Warholian stripes. In contrast to Spring/Summer 2012, his new collection featured deck chair stripes, 1960s makeup, and styling that evoked comparisons to Edie Sedgwick. Y-3 by Yamamoto also showed a penchant for black and white stripes. While Jacobs’s stripes were the most severe of the week, designers such as Alexander Wang, DKNY, and Diane von Furstenberg softened their edges, while Tommy Hilfiger took inspiration from the 1960s dandies.

Lemon chiffon

Delicious, light, creamy yellows were one of the Fashion Week trends that could wind up in your closet next summer. Most designers served up some shade of yellow in their collection. For DKNY it was taxi cab yellow, for Chado Ralph Rucci it was canary yellow highlights to contrast serene white. But designers like Zac Posen and Carolina Herrera took it to delicate heights. This may not have been as widespread as other trends, but it was a personal favorite.

Leather harnesses

Fashion writers couldn’t get enough of this look that popped up during the first days of Fashion Week. It stayed on their minds and drew the inevitable “Fifty Shades of Grey” comparisons. It started with BCBG Max Azria and then continued on with Jason Wu. By the time the harness made an appearance at the Sept. 9 Herve Leger show, an official trend was born. Speaking of “Fifty Shades of Grey,” it was only a matter of time before gray was deemed a trend as well, thanks to Wes Gordon, Richard Chai, and Rebecca Minkoff.


The heavy fabric may be more closely associated with thick curtains, but lighter brocades showed up on the runways of Suno, Helmut Lang, and Prabal Gurung. In some cases, it was just a small detail of the fabric, but a little brocade goes a long way.


There was no avoiding them. Nearly every designer sent models down the runway in all manner of prints. Some resembled blue and white China patterns, others had the look of wallpaper (we mean that in a kind and loving way), and some were inspired by multi-hued blooms. Prints are a way of life for Diane von Furstenberg (who showed an extraordinarily strong collection this year) and Nicole Miller, who took her prints into the future. But they were also common in collections from Thakoon, Tory Burch, and Derek Lam.


Perhaps fresh off of vacation, the beach was still on the minds of designers such as Charlotte Ronson, who used a subtle interpretation of water in her dresses. Monique Lhuillier used prints derived from close-ups of aquatic occupants, such as birds and fish, the color aqua and hints of the beach showed up repeatedly, most successfully in Zac Posen’s sea foam mermaid gown.

Also trending

The fanny pack: Most likely wishful thinking on my part, but there were glimpses of the much-maligned 1980s staple. Once a fixture on most pairs of pale wash mom jeans, they popped up a couple of times this week. Fingers crossed they return. Irony and fashion are meant for each other.

White: No surprise here. Every season it’s declared the color of the season. Victoria Beckham showed white (along with a lot of black), as did Rag & Bone and Ralph Rucci. Also, insert every other designer’s name here.

Leather: This is the trend that just won’t go away. It was big last summer, it’s predicted to be big this fall, and it’s showing up again this week. Aside from the harnesses, leather was seen in blouses, skirts, and shorts. The only place it wasn’t seen is the last potential trend for S/S 2013: Jumpsuits.

Photo: Richard Drew / Associated Press

Source: Boston Globe / Left Coast Fashion

LCF Fashion Ticker: TGIF

LCF Fashion Ticker is the hottest stories from around the fashion world, and what you’re missing (so far) if your alarm resides in Pacific Standard Time:

New York Fashion Week Spring 2013: Ralph Lauren [LA Times]

New York Fashion Week Spring 2013: Calvin Klein [LA Times]

London Fashion Week Aims to Build on Olympic Buzz [ABC News]

“DVF Through Glass” Collaboration With Google Now Ready To See [Fast Company]

Betsey Johnson Confirms Reality TV Series; Says Her Fashion Shows Will Go On [WSJ]

Bold Looks at NY Fashion Week Turn Up the Volume [CBS News]

Fashion Week Stargazing: Day 8 [NY Times]

LCF Fashion Ticker: Thursday

LCF Fashion Ticker is the hottest stories from around the fashion world, and what you’re missing (so far) if your alarm resides in Pacific Standard Time:

Wearable Tech Makes a Fashion Statement [Smithsonian]

Kim Kardashian & Kanye West Hit Fashion Week In Feathers & Double Denim [HuffPo]

New York Fashion Week Spring 2013: Proenza Schouler [LA Times]

Katie Holmes Debut Line at Fashion Week with Jeanne Yang [NY Daily News]

New York Fashion Week Spring 2013: Rachel Zoe [LA Times]

Fashion Week Stargazing: Day 6 [NY Times]

Adriana Lima Gives Birth to Daughter, Sienna [US Weekly]

LCF Fashion Ticker: Wednesday

LCF Fashion Ticker is the hottest stories from around the fashion world, and what you’re missing (so far) if your alarm resides in Pacific Standard Time:

NY Fashion Week Inspired by Faraway Lands [Bloomberg]

Olsen twins lead NY Fashion Week at The Row [SacBee]

Fashion Week NYC: Jonas Bros Party at Marc Jacobs, Paula Abdul Talks Runway Remixes [Billboard]

Chrysler & John Varvatos Team Up for Special Edition 300 Sedans [AutoBlog]

Betsey Johnson’s Big Fashion Week Comeback [ABC News]

In Fashion Circles, Lawyers Becoming Sought-after Accessories [Reuters]

Kendall Jenner Gives 9-Year-Old Cancer Patient VIP Treatment at Fashion Show [E!]

LCF Fashion Ticker: Tuesday

LCF Fashion Ticker is the hottest stories from around the fashion world, and what you’re missing (so far) if your alarm resides in Pacific Standard Time:

Today’s live shows you can catch on YouTube:

Vera Wang
Tuesday, Sept. 11, 11 a.m. ET

Jenny Packham
Tuesday, Sept. 11, 1 p.m. ET


Marc Jacobs Messes with Heads at New York Fashion Week [Guardian UK]

French to Fashion Tycoon Eyeing Lower-Tax Belgium: ‘Get lost, rich jerk’ [Mercury News]

New York Fashion Week Stargazing: Days 3 and 4 [NY Times]