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This is my third or fourth year attending the opening act of LA’s storied Fashion Week, Project Ethos. Changing the locale to the famous Sunset Strip House of Blues and headlining with Will.I.Am, Project Ethos promised to show that they got their big boy pants on.
While I can’t say that Project Ethos hasn’t gotten to this point without its growing pains, I can reflect back and see the amazing progress it has had in defining itself as an event, and creating a forum for those “next” in the music, art and fashion scene.
Unfortunately being fashionably late my power team (affectionaly dubbed The Conglomerate) missed opening music act Pete Wentz and The Black Cards. Double unfortunate was that by the time the show was over and we got upstairs a majority of the artists had packed up and left. So, that leaves the fashion to focus on. Luckily, thanks to an ever gracious host, I scored a front row seat for you…
Instead of running through each designer I wanted to focus on two of the ten that I was especially pleased with.
Inspired by music, art and technology, Will.I.am’s appropriately titled collection, “I.Am” was a win. And a lose. I.Am’s Fall 2011 looks have a great sense of line continuity. Each piece is extremely wearable, edgy and with the grey/black palette would definitely look right on the streets of New York. The looks would even work to help a LAite look more like less easy going. That’s what we’re know for right? Anyway, this is a label that you can see the artist’s influence in, whether Will actually designed or not. Continuity is key.
Now I have to put my man Will.I.am on blast for a second here. Will you pulled a Kanye. Did I read the card wrong? Isn’t this Spring/Summer? Another rapper showcasing Fall looks in the Fall. That is a universal Fashion Week fail. I was disappointed also that Will.I.am being an LA native didn’t make an appearance at his own show.
The second designer I was especially pleased with was Nami. Nami showcased a completely marketable and wearable line that had flowing lines for the Summer and mixed textures for the Spring. Color was used sparingly, but when used, used so correctly. Like I.Am I felt like this was a very New York ready line in the sense that details were sparse, but elegance was abundant.
Overall my impression is this: Project Ethos, you are a LA Fashion Week staple. I admire what you’re doing. Putting on new talent and being taken seriously for it is no easy task. I admire where you’re headed. Cooler venues, bigger names. Steps in the right direction. I simply ask one thing, help bring LA Fashion Week back to glory. Keep raising the bar for yourselves so that the rest of the world will see fashion in LA the way I see it, a fashion capital.
ps, The Conglomerate…respect it.